As an American, I’m pretty good at being a consumer. In fact, I think most of us are. Americans are constantly encouraged to buy. It’s how we fuel our economy. But the underbelly of our consumer economy is the never-ending quest for more.
More manifests itself obviously with technology since technology changes so rapidly.
I suddenly find myself convinced that I need the iPhone 6 even when my current phone works fine. Or I immediately want the Apple watch when I don’t even like wearing watches. And although I just bought a new MacBook, I now must have the lighter than Air model.
But it isn’t just with technology, it’s with everything partly because we strive to keep up with others around us. I need a pair of LeBrons or Timberland boots. I have to get some new Beats by Dre headphones. This April, I simply must have a purse for spring.
Sure enough, buying that new hobo handbag does make me feel happy and satisfied but only briefly because soon my pastel blue purse is passé and I’m hankering for a black one for fall…
This craving for more is a never-ending cycle. It’s a treadmill we get on of wanting more or better - a bigger house, a newer car- and on and on.